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Solar Crowdfunding in California: Part 3, San Francisco Energy Cooperative

December 21, 2012 by Rosana Francescato

As the price of solar has plummeted and leases have become more widespread, many more Americans have been able to go solar. But what about the 75% who can’t?

More options are emerging for solar for the rest of us — including Mosaic’s new online marketplace, which is making it possible for people to invest in community solar projects and earn solid returns.

This three-part series profiles some other startups that are paving the way to spread solar to all.

Just across the bay from Mosaic in San Francisco, three young entrepreneurs are finding new ways to crowdfund solar projects — and include the 75%. Not content to wait for someone else to do something, they’re taking matters into their own hands, rolling up their sleeves, and making projects happen.

Empowering the 75% through co-ops

Evan Wynns founded the San Francisco Energy Cooperative in 2011 with the 75% in mind. He began with the question of why we don’t have more green energy in the United States: “It’s frustrating because we have this technology which can take off a lot of the load of consuming fossil fuels, and we have the will — we see green energy growing in popularity all the time — and the question is why don’t we have more. We thought about that, and the benefits of green energy, and how can we distribute those benefits to more people.”

In keeping with the philosophy of the Sharing (or Access) Economy, Wynns is seeking to give people who don’t own green energy technology access to the services the technology provides.

The SF Energy Co-op has found a way to make the benefits of green energy available to anyone, through the power of collective investment and organization. As Wynns puts it, “Say it costs $20K to put solar on your roof, but you can’t do that, for whatever reason. So you go to your neighbor and say, ‘I’ll pay to put it on your roof, and then you pay me what I would have been saving, and you’ll still be saving money on your power bill.’ And say instead you go to 100 friends and you all pay $200 to do the same thing. You can do the same good when people pool together small amounts of money.”

Being incorporated in California as a co-op makes it possible for the organization to crowdsource funding. This comes with some limits: for one thing, members must be California residents. And California co-op law requires that if you pay returns to individuals, the amount they invest has to be under $300. So the SF Energy Co-op has set their maximum investment at $250.

Being a co-op also means not being restricted under SEC rules, because the donations are kept low and members have a vote. In fact, the Co-op is very democratic: regardless of the amount you contribute, you get one vote. This gives people equal ownership in the green energy they’re supporting.

Unlike with a donation to a nonprofit, you will get a return on your investment in the SF Energy Co-op. Profits are shared equally among members who, with an expected rate of return of 5% – 7%.

And because the amounts invested are small, the SF Energy Co-op model lowers the bar for investment, allowing anyone to get a piece of green energy for as little as $10. Wynns likes to call it “solar for renters” — which is also solar for the 75%.

Wynns hopes there will be opportunities to raise the Co-op’s investment limit once the JOBS Act goes into effect in 2013. But in the meantime, the low bar to investment does allow most people to participate.

Even with small amounts, the SF Energy Co-op can do big things. As Wynns notes, “When we prove we can get a decent return on investment on a $50 share, we can prove that solar is profitable for everyone.”

Empowering communities

While funds for the Co-op projects come from member investments, financing structures can vary. For most projects, the Co-op will serve as a third-party owner, all Co-op members being part owners. As the owner, the Co-op will maintain a lease or power purchase agreement.

The first project is slated to be a solar PV system for the Bernal Heights Neighborhood Center in San Francisco. For this project, the Co-op might serve as financier rather than owner, because of a city solar program that allows the neighborhood center to get a bigger rebate for the system if they own it.

Whatever model is used, the payback period for the project is expected to be just a couple years.

Spreading the model

The message of the SF Energy Co-op is that we don’t need to wait for the government to take action but can act now at the grassroots level. Wynns is hoping that the Co-op will be a model for other communities and will serve as a seed to teach others how to follow suit.

Like the founders of the other startups profiled in this series, Wynns sees his role as going beyond the success of his own organization. While he hopes his model will succeed, he has a larger vision for what he’s doing: “Our job as community leaders on energy is not necessarily to make our own thing work (though we do have to prove that the models work) but to popularize that everyone should be invested in green energy.”

How you can get involved

If you’re a California resident, you can become a member of the Co-op or even work for them as a part-time canvasser. The Co-op also partners with other green businesses. If you’re not in California, keep an eye on the progress of the San Francisco Energy Cooperative — it may turn out to be a great model to emulate in your own community.

This is part 3 in a 3-part series on solar crowdfunding models in California and was originally published at Mosaic.

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Solar Crowdfunding in California: Part 2, Everybody Solar

December 17, 2012 by Rosana Francescato

As the price of solar has plummeted and leases have become more widespread, many more Americans have been able to go solar. But what about the 75% who can’t?

More options are emerging for solar for the rest of us — including Mosaic’s new online marketplace, which is making it possible for people to invest in community solar projects and earn solid returns.

This three-part series profiles some other startups that are paving the way to spread solar to all.

Just across the bay from Mosaic in San Francisco, three young entrepreneurs are finding new ways to crowdfund solar projects — and include the 75%. Not content to wait for someone else to do something, they’re taking matters into their own hands, rolling up their sleeves, and making projects happen.

Empowering the 75% through nonprofits

Youness Scally founded Everybody Solar in 2011. Its mission is to help nonprofits go solar, thereby benefitting not only the environment but also the nonprofit’s budget. By reducing its power bills, a nonprofit can focus resources on its programs instead of on operating costs. And that helps the community the nonprofit serves. Everybody Solar focuses on local nonprofits that work to help the people with the greatest need in the community or who are doing environmental work.

Scally’s motivation to start his own organization arose from frustration with the political process: “You hear a lot of doom and gloom about the environment, and I wanted to do something about it. A lot of organizations are doing environmental work, but much of it is focused on policy. For me, and for many people, it’s important to have a tangible effect.”

Nonprofits are part of the 75% in that it can be especially challenging for them to go solar. Not only are their funds generally limited, but they aren’t able to take advantage of tax incentives. So solar might not be financially feasible for them without some extra help. That’s where Everybody Solar comes in.

Everybody Solar itself is a nonprofit. This means they can get grants and other funding that might not be available to a for-profit company, and they’re not motivated by profit or beholden to investors. On the other hand, they can’t solicit investment dollars from VCs or individuals. They can, however, solicit donations from the general public, through their website and at fundraising events.

Rebuilding Together

Everybody Solar is partnering with a nonprofit solar installer, SunWork, which can get good deals on panels in part because of their nonprofit status. In selecting panels, SunWork considers factors like the environmental impact of panels and how the manufacturers treat their employees. And SunWork also provides volunteer training, another way to involve and benefit the community.

For their pilot project, Everybody Solar is putting a solar PV system on the Rebuilding Together Peninsula (RTP) headquarters in Redwood City, CA. Rebuilding Together will pitch in a small percentage of the cost of the system, and Everybody Solar will provide the rest. Scally looked at leases and power purchase agreements, but for this project it turned out to be cheaper to partner with SunWork and let RTP own the system.

In fact, since the first quote for this project in July 2012, the price of solar has declined further, making the project even more feasible. And the payback period for RTP will be under two years. The 13.5 KW system is expected to save RTP about $3,500 a year, which will be freed up for their work: rehabilitating low-income homes and community centers, which includes energy-efficiency upgrades — yet another environmental benefit.

Empowering communities through a multiplier effect

The pilot project is on the small side, but Scally expects it will lead to more, larger projects. As new models emerge for solar financing and crowdfunding, they generally need to be tried out on a small scale before more widespread adoption. Once people see that a certain kind of project works, it’s easier to get more of those projects going. And like many pioneers in this area, Scally would like to create a model that other communities can replicate. His cooperative spirit can be seen in the way he shares information and ideas with other startups. The goal here is not to kill the competition, but to spread solar.

And Everybody Solar’s crowdfunding model also involves community members, giving those in the 75% a chance to participate in spreading solar. While donations are solicited online and can come from anywhere, much of the fundraising outreach is focused in the community — those are the people who can see the project and feel its impact more directly. Community members can even volunteer on the install.

For now, Everybody Solar is focusing on projects in California. Scally envisions eventually expanding to the rest of the country and doing demonstration projects in areas that have fewer options for solar: “If you do a solar project in South Carolina, it might have even more of an impact because people there don’t get to see the benefits of solar as much as in California.”

Solar in general gives a lot of bang for the buck. Besides protecting the environment, it can also provide benefits in areas like jobs, public health, foreign policy, and even national security. Everybody Solar takes this a step further. Their model has a multiplier effect in helping nonprofits lower expenses — which lets those organizations put more resources into pursuing their mission.

How you can get involved

To be part of Everybody Solar’s work, you can contribute online, where you can also sign up to be notified about events and other news. You can also volunteer to fundraise, install solar, or help spread the word. And spreading the good word about solar, in order to get more actual projects up and running, is what Everybody Solar is all about.

This is part 2 in a 3-part series on solar crowdfunding models in California and was originally published at Mosaic.

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Solar Crowdfunding in California: Part 1, RE-volv

December 13, 2012 by Rosana Francescato

Image

As the price of solar has plummeted and leases have become more widespread, many more Americans have been able to go solar. But what about the 75% who can’t?

More options are emerging for solar for the rest of us — including Mosaic’s new online marketplace, which is making it possible for people to invest in community solar projects and earn solid returns.

This three-part series profiles some other startups that are paving the way to spread solar to all.

Just across the bay from Mosaic in San Francisco, three young entrepreneurs are finding new ways to crowdfund solar projects — and include the 75%. Not content to wait for someone else to do something, they’re taking matters into their own hands, rolling up their sleeves, and making projects happen.

A revolving fund that grows quickly

Andreas Karelas founded RE-volv in 2011. He started the organization, he says, “out of a sense of frustration felt by many of us working for clean energy. The change isn’t happening fast enough and if it’s going to happen now, we’ll have to do it ourselves. There’s a huge opportunity here to mobilize people who care about renewable energy to take meaningful action that will help deliver renewables to more and more communities.” RE-volv’s mission is to empower people and communities to invest collectively in renewable energy.

What makes RE-volv unique is that they’re using crowdfunding to create a revolving fund for community solar installations. This fund is crucial in supporting the organization’s mission.

RE-volv uses a solar lease model for their community solar projects, and they get revenue from the lease payments. Because they fund projects through donations, rather than financing, RE-volv doesn’t have to pay back lenders. And being a nonprofit, they can invest their lease earnings in the next project. So the fund for their projects can keep growing.

RE-volv is currently crowdfunding for the final $10,000 needed to pay for their first solar project, thus launching the revolving fund. The campaign, which will run through January 20th, is being hosted on Indiegogo and can be accessed at www.solarseedfund.org.

Based on current numbers, once 14 systems are in place, the annual revenues from those will generate a new system of the same size and cost. At some point that will equal two more systems a year, then three, and so on. The potential for the fund to grow is huge.

Empowering the 75%

RE-volv will take tax-deductible donations from anyone but is focusing in particular on people who care about renewable energy, who want to see more solar but can’t get it themselves. These people want to help start tangible projects that they can see in their community. And donations can be of any amount, which allows even those on a budget to participate.

Although donors don’t get a return on investment in the usual sense, Karelas likes to think they get a different kind of return. And it’s a substantial one: “If you donate $10, through the revolving fund that becomes $30 to invest in the next project. So you’re looking at a 300% return on money invested — not for yourself, but for more solar projects. If you donate $25 now, over the 20-year lease period that turns into $100 that you’ve invested in solar.” This can be especially empowering for those who can’t afford more than a small donation.

Empowering communities

RE-volv hopes to put solar on community centers that have a reach, in order to educate as many people as possible in the area about solar. In addition to nonprofits, Karelas is looking at coops that own their own space and serve as a community center — and even condo complexes. For the most part, RE-volv is working with a niche market that’s neither residential nor commercial. These organizations may have a hard time finding a solar lease partner, and RE-volv can provide the solution for them.

Because many nonprofits and community-serving organizations don’t own their building, Karelas is exploring the possibility of a lease agreement with landlords, where the the landlord and tenant would have a separate agreement to cover paying the bills. He realizes that to work, this has to be made easy for both landlords and tenants.

The typical model for their projects is that a community center leases the system from RE-volv, who owns it and maintains it. The community center pays for the lease with a small escalator, and saves money from year 1. And what’s more, at the end of the lease term, RE-volv hands over the system to them, at no cost.

RE-volv is currently working with a number of community centers on project proposals. The first project will pay for three more of a similar cost and size in the 20-year lease period.

Planting a solar seed in the community

RE-volv is not content with just making projects happen. They also want to use those projects to help reverse misconceptions about solar. Karelas notes, “I tell people how great solar is, and how there are solar leases and PPAs that allow people to go solar and save money, and people say, ‘Wait a minute, if this is the case why isn’t everybody doing it?’”

Demonstration projects in communities can help show that solar is affordable and provide a way to educate community members. Events during fundraising and at installations will also help involve the community and get the message across.

This kind of outreach and education will help make it  easier to replicate the RE-volv model — and that’s an important goal. While there are other startups working on similar initiatives, Karelas is confident that RE-volv will succeed and doesn’t see these organizations as being in competition. Instead, he shares information with them in service of his larger mission: to show that solar works and pave the way to spread solar everywhere.

How you can get involved

You can contribute to RE-volv on their website, where you can also sign up for their mailing list. They also have volunteer opportunities, another great way to contribute.

This post is part 1 in a 3-part series on solar crowdfunding models in California and was originally published at Mosaic.

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How sharing paves the way for EV driving

December 10, 2012 by Rosana Francescato

’Tis the season for sharing. We share meals, drinks, and presents with friends and family, and maybe even dollars with charities. But must sharing and its many benefits be limited to the holidays?

The year-round benefits of sharing are nowhere more clear than when it comes to driving. Apart from saving money for those who prefer not to buy a car, car sharing takes a significant number of cars off the road, thereby reducing greenhouse gas (GHG) emissions.

Moving to electric vehicles (EVs) would take reducing GHG emissions to another level. But this promises to be a slow transition as people’s concerns about EVs often prevent them from buying one themselves.

What to do about this conundrum? All in a day’s work for the Sharing Economy! Yes — sharing is coming to the rescue as a powerful way to help spread the adoption of electric cars.

Sharing driving experiences

Even the car manufacturers that support EVs in a big way aren’t shouting about them from the rooftops. Whatever the reason for their lack of marketing, a new service, DrivingElectric, is stepping in to help.

An organization based on sharing among communities, DrivingElectric focuses on pooling neighbors’ resources to spread the good EV word. Felix Kramer, the founder, got the idea for DrivingElectric after seeing how much fun EV drivers have showing their cars. And he realized that EV owners, himself included, were essentially selling electric cars!

Why is this kind of marketing so effective? DrivingElectric is based on the idea that “it takes a driver to make a driver.” The “EV curious” can use DrivingElectic to connect with EV drivers in their area. This connection gives them a more realistic and positive picture of the experience.

And it often leads to taking a spin in a nearby EV. As Kramer describes the typical experience, “You get in the car, you close the door, and it’s solid, and you sit in there and you say, ‘This is a real car!’ It’s not a golf cart … And you can’t get that until you actually sit in the car and drive in the car.”

EV drivers can share not only their cars but also their experiences, both on the DrivingElectric website and in person — thereby helping alleviate concerns like range anxiety.

Sharing chargers

Say I’ve connected on DrivingElectric with EV drivers who have convinced me that an electric car would serve my driving needs on most days. But I’m still nervous about those rare times when I drive farther than their range allows.

Once again, sharing comes to the rescue! This time it’s in the form of PlugShare, an EV charging network. Using the PlugShare website or mobile phone app, you can find chargers on your route where you can plug in, sometimes for free. Even a non-EV driver can sign up to share their wall outlet.

Range anxiety alleviated!

Sharing cars

If you’re still not ready to buy an EV, or if you want more opportunities to try one out before purchasing, you can turn to car sharing. As car sharing becomes increasingly popular, companies like Car2Go, Moveabout, and Getaround are including EVs in their fleets — providing the benefits of EVs while mitigating drivers’ concerns:

  • Range anxiety: Since people generally use car sharing for short urban trips, range is rarely an issue.
  • Charging: For the rare cases when customers do need a charge, companies with EV fleets provide easy ways to find charging locations — some even provide chargers.
  • Cost: Low maintenance and charging costs save money for the sharing company, and users save by not having to purchase an EV.

Some EVs are even being designed specifically for sharing in cities — a car used for this purpose can be smaller, and therefore easier to park and charge, and need not include extra features that would drive up the price.

Sharing the EV love

Moving to EVs is a crucial part of combatting climate change — and sharing in various forms can help us get there. If you own an EV or are curious about them, check out DrivingElectric. The more we share our experiences, the sooner we can make a real transition to cleaner cars.

This post was originally published on Mosaic.

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World’s Largest Mining Company Admits Climate Change is Real

December 7, 2012 by Rosana Francescato

We hold these truths to be self-evident: that fossil fuels cause climate change and the extreme weather we’ve been seeing — and that the world needs to wake up and kick the fossil fuel habit.

Sure, those of us who call ourselves environmentalists take those as truths, but a major coal company? Yet that’s exactly what the Australian BHP Billiton, the world’s largest mining company, has just copped to.

Explaining the company’s decision to retrofit one if its coal-exporting facilities against significant weather events, BHP Billiton executive Marcus Randolph was quoted as saying, “As we see more cyclone-related events … the vulnerability of one of these facilities to a cyclone is quite high. So we built a model saying this is how we see this impacting what the economics would be and used that with our board of directors to rebuild the facility to be more durable to climate change.”

Yes, you read that right: climate change. You gotta love the irony. Not only is this major coal company acknowledging that climate change is real, but they’re investing in protections against the effects of said climate change — which they helped cause. They’re making a significant investment to protect themselves — from themselves.

At what point will a company like this decide that the costs of producing coal and other fossil fuels are no longer worth the return on investment? Weak prices have already led some coal companies, including BHP Billiton, to cut jobs. Add to this the cost of protecting their facilities from storms, and the ROI diminishes even more.

And there are other costs, as we’ve seen recently with Superstorm Sandy. We can’t put a value on people’s lives, the damage to communities, and the emotional effects of the storm. In pure financial terms, though, Sandy could cost $50 billion. What amount of retrofitting would it take to make cities like New York safe? Won’t we get a better ROI by investing in prevention?

Prevention would mean moving from fossil fuels to renewables. And Randolph seems to agree that we must at least limit fossil fuels. Referring to Australia’s carbon tax, he says, “there is not a qualifier saying it is okay to emit more greenhouse gases if the carbon tax is eliminated. An absolute ceiling is an absolute ceiling. Even if there isn’t a carbon tax, it still needs to be an issue we devote a lot of attention to.”

Randolph has even gone so far as to state, “In a carbon constrained world where energy coal is the biggest contributor to a carbon problem, how do you think this is going to evolve over a 30- to 40-year time horizon? You’d have to look at that and say on balance, I suspect, the usage of thermal coal is going to decline. And frankly it should.”

Strong words from a major contributor to the “carbon problem.” Why is BHP Billiton taking this position? Because climate change is affecting what the company cares about the most: their bottom line. Their main concern is profitability. Climate change is a threat to profits. So they’re doing what any sensible hard-nosed ballsy capitalist would do: they’re protecting their profits by investing in more durable facilities.

Could that same concern for profits lead beyond protecting against the effects of climate change to actually trying to prevent it? Maybe the lesson for environmentalists and policy makers is to understand what motivates fossil fuel companies. Forget about appealing to a green economy, solving world energy needs, and so forth. Tell them climate change is going to rob you blind unless you invest against it. And that means first admitting that climate change is real — real enough to affect your profits and maybe even put you out of business.

Randolph’s statements, and the company’s actions, are already making news — and they’re sure to make waves. If a large coal company like this one acknowledges the effects of fossil fuels, who are the climate deniers to turn to? Perhaps it’s time they faced reality and started working to reverse climate change. Perhaps concern for profits will force them to do so.

Originally published on Mosaic, also published on Care2.

Posted in Renewable energy | Leave a Comment »

World’s largest mining company admits climate change is real

December 5, 2012 by Rosana Francescato

BHP_coal_admits_climate_change_0We hold these truths to be self-evident: that fossil fuels cause climate change and the extreme weather we’ve been seeing — and that the world needs to wake up and kick the fossil fuel habit.

Sure, those of us who call ourselves environmentalists take those as truths, but a major coal company? Yet that’s exactly what the Australian BHP Billiton, the world’s largest mining company, has just copped to.

Explaining the company’s decision to retrofit one if its coal-exporting facilities against significant weather events, BHP Billiton executive Marcus Randolph was quoted as saying, “As we see more cyclone-related events … the vulnerability of one of these facilities to a cyclone is quite high. So we built a model saying this is how we see this impacting what the economics would be and used that with our board of directors to rebuild the facility to be more durable to climate change.”

Yes, you read that right: climate change.You gotta love the irony. Not only is this major coal company acknowledging that climate change is real, but they’re investing in protections against the effects of said climate change — which they helped cause. They’re making a significant investment to protect themselves — from themselves.

At what point will a company like this decide that the costs of producing coal and other fossil fuels are no longer worth the return on investment? Weak prices have already led some coal companies, including BHP Billiton, to cut jobs. Add to this the cost of protecting their facilities from storms, and the ROI diminishes even more.

And there are other costs, as we’ve seen recently with Superstorm Sandy. We can’t put a value on people’s lives, the damage to communities, and the emotional effects of the storm. In pure financial terms, though, Sandy could cost $50 billion. What amount of retrofitting would it take to make cities like New York safe? Won’t we get a better ROI by investing in prevention?

Prevention would mean moving from fossil fuels to renewables. And Randolph seems to agree that we must at least limit fossil fuels. Referring to Australia’s carbon tax, he says, “there is not a qualifier saying it is okay to emit more greenhouse gases if the carbon tax is eliminated. An absolute ceiling is an absolute ceiling. Even if there isn’t a carbon tax, it still needs to be an issue we devote a lot of attention to.”

Randolph has even gone so far as to state, “In a carbon constrained world where energy coal is the biggest contributor to a carbon problem, how do you think this is going to evolve over a 30- to 40-year time horizon? You’d have to look at that and say on balance, I suspect, the usage of thermal coal is going to decline. And frankly it should.”

Strong words from a major contributor to the “carbon problem.” Why is BHP Billiton taking this position? Because climate change is affecting what the company cares about the most: their bottom line. Their main concern is profitability. Climate change is a threat to profits. So they’re doing what any sensible hard-nosed ballsy capitalist would do: they’re protecting their profits by investing in more durable facilities.

Could that same concern for profits lead beyond protecting against the effects of climate change to actually trying to prevent it? Maybe the lesson for environmentalists and policy makers is to understand what motivates fossil fuel companies. Forget about appealing to a green economy, solving world energy needs, and so forth. Tell them climate change is going to rob you blind unless you invest against it. And that means first admitting that climate change is real — real enough to affect your profits and maybe even put you out of business.

Randolph’s statements, and the company’s actions, are already making news — and they’re sure to make waves. If a large coal company like this one acknowledges the effects of fossil fuels, who are the climate deniers to turn to? Perhaps it’s time they faced reality and started working to reverse climate change. Perhaps concern for profits will force them to do so.

Looking to invest against climate change? Check out Mosaic, Sunfunder, RE-volv, The San Francisco Energy Co-op, and Everybody Solar.

This post was originally published on Mosaic.

Posted in Renewable energy, Sustainability | Tagged , , , | 2 Comments »

Solar for the 75%

November 29, 2012 by Rosana Francescato

By definition, most of us are in the 99%. Some of us may even be in that mythical 47%. But there’s another group that many of us are in, without even being aware of it: the 75%. That’s the estimated number of people who can’t get solar on their roof.

While leases are helping far more people go solar than before, 75% of us are still left out of the equation. We may have shaded roofs, rent our homes, or live in multi-unit buildings. And these are just a few of the reasons preventing so many of us from going solar.

But don’t despair! There’s hope for the 75%, and plenty of it. The boom happening right now in community solar is making it possible for almost anyone to benefit from solar power. At a recent Community Solar Forum put on by Solar Sonoma County, the 75% became a theme as we learned about some of the options:

  • Community Choice Energy: Programs like Sonoma Clean Power and CleanPowerSF are enabling utility customers in some areas to buy their power from renewable sources.

    Joy Hughes explains solar gardens to an audience of 60 attendees at the Community Solar Forum

  • Solar Gardens: Some states have laws that allow virtual net metering, which lets utility customers subscribe to solar power from an installation not on their own roof.
  • CLEAN programs, or feed-in tariffs: By promoting these programs, the Clean Coalition is working toward the goal for 2020 of 80% of all new electricity generation in the United States coming from renewable energy sources.
  • Co-ops: Energy co-ops like the San Francisco Energy Cooperative allow anyone to participate in solar for as little as $50. They hope to be a model for other co-ops around the country.

The speakers at the forum all had slightly different perspectives, and they were focused on different ways to bring solar to communities. But they all shared the goal of helping as many people as possible to participate in renewable energy — that is, reaching the 75%.

All of these ways to bring solar to the 75% are important and highly effective — and even affordable. Models like community choice energy, solar gardens, and CLEAN programs generally result in savings, especially over time. They bring a slew of other benefits, like cleaner air, local jobs, increased national security. So it’s crucial to support these efforts. Still, while a lot is happening already, some of these programs can take years to implement, and they aren’t yet available everywhere.

In the meantime, how do we get the word out to the 75% that there are options for them — for us — now?

For most people, that will mean an appeal to their pocketbook. Those with an active interest in supporting solar for altruistic reasons are a minority. But most people like the idea of saving money or getting a good return on an investment. If they can do good at the same time, that’s a nice benefit.

And now there are more ways to invest in solar and do well while doing good. Energy co-ops can already provide a return on small investments, and the JOBS Act should allow for larger investments in the near future. Other organizations are moving from crowdfunding models where people can recoup their investment to providing a return on that investment. For example, Mosaic allows people to invest in solar projects and get paid back from the clean energy produced. There’s more coming, so stay tuned! Before long, we’ll have solar for the 75%.

What you can do now:

This post was originally published at Mosaic on 11/12/12.

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