Oil use related to driving cars has led to profound economic, health, and environmental problems on our planet. One Bay Area company, Better Place, has a unique approach to helping solve those problems. At a Green Project Management seminar I attended in May, Peter Cooper of Better Place explained how the company is attempting to break oil’s monopoly on transportation — by accelerating the adoption of electric vehicles.
The past year has brought more news about new electric cars, and early adopters now have several makes of cars to choose among. But most people aren’t early adopters. How do you convince those people to drive electric cars? Many concerns remain about price, battery range, and charging. Better Place is trying to take a situation that doesn’t currently serve most consumers and change it to something that does work.
Read more in my blog post on the SF Project Management Institute chapter’s Green Gateway blog.