Every time I hear about the sharing economy, I think it’s an idea so great it has to catch on like wildfire. What could make more sense than eschewing rampant consumerism in favor of sharing? It’s clear we need to stop buying stuff we’ll rarely use and instead move to sharing, so we can access that stuff just when we need it.
But I live in San Francisco, where I’m surrounded by like-minded people. Is the sharing economy really the next big thing that’s already happening?