Auto companies embrace sustainability

In a recent post I covered some of what my employer, Adobe Systems, is doing in the area of sustainability. I’m glad to note that we’re just one part of a larger trend in business. Many others are joining in as they see the effects of going green on their bottom line, and a recent MIT Sloan report finds that most businesses are anticipating “a world where sustainability is becoming a mainstream, if not required, part of the business strategy.” Continue reading “Auto companies embrace sustainability”

Government’s role in promoting sustainability

A major theme at this year’s San Francisco Green Festival was what we as individuals can do to promote sustainability. But what’s government’s role? I attended a panel on this subject with representatives from the federal, state, and city levels. Continue reading “Government’s role in promoting sustainability”

Spreading the green message at the San Francisco Green Festival

Just a small corner of the bustling crowd at the Green Festival

It would be interesting to see which other U.S. cities could draw as big a crowd as the one at the 9th annual San Francisco Green Festival last weekend. The expansive Concourse Exhibition center was packed with the usual suspects and more: the generous smattering of hippies in dreadlocks and flowing organic cotton fashions was only part of the varied crowd, which seemed to encompass all the demographics you’d normally find around town. Continue reading “Spreading the green message at the San Francisco Green Festival”