The power of one

Sue Amar, EcoTuesday ambassador Jesse Martinez, and EcoTuesday co-founder Nikki Pava

At a recent EcoTuesday gathering in San Francisco, Sue Amar, Sustainability Officer at salesforce.com, referenced what Malcolm Gladwell calls the “law of the few” (aka the 80/20 principle), according to which 20% of the people will bring about 80% of the changes in the world. She’s a prime example of this herself, having single-handedly started a robust sustainability program at salesforce.com.

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